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Isa Town was created and underwritten by the Bahraini government as a residential settlement. The town was named after Isa ibn Salman Al KhalifahIt, the ruler of Bahrain at the time the town was conceived. It was laid out on an uninhabited site by British town planners in the early 1960s. As a new town, it is equipped with modern facilities including a stadium, an Olympic-sized swimming pool, schools, and libraries. On the 15th of July, 2012, two-thirds of the famous traditional marketplace was destroyed by an inferno but it has since been rebuilt. A majority of the population are considered to be members of Bahrain's educated middle class.